Reporting on Tariffs from Atlanta 🌎✈️
Tariffs and Turbulence
I'm writing this week's edition from the bustling halls of MRO Americas in Atlanta. It was a bumpy flight in—at one point we nearly diverted to Nashville—but we ultimately landed safely in ATL.
The conference is huge—bigger than ever—and I'm incredibly proud of our team and the growth we've experienced.
Tariffs and Turbulence: Why Businesses Can't Plan 🌐📉
Aviation's Tariff Turmoil ✈️
A major global airline stopped by our booth at the conference yesterday and shared an alarming insight: international tariffs are wreaking havoc on their operations.
They had multiple aircraft undergoing long-term safety inspections here in the U.S. Previously, this was a straightforward arrangement for both airlines and American aviation service providers. However, due to recent tariff changes, these airlines face staggering unforeseen costs. Tariffs aren't just applied to the services or maintenance performed; instead, the aircraft themselves are now technically considered "imports," triggering tariffs on the ENTIRE AIRCRAFT VALUE.
Consider the scale of this issue: an Airbus A320 costs nearly $110 million USD. This airline has many of these aircraft in its fleet. The financial implications of tariffs at this scale are enormous, making previously routine safety inspections prohibitively expensive in the United States. As a result, airlines are being forced to relocate these critical safety inspections abroad, pulling substantial business away from American shores.
One airline executive described their situation to me:
“We’re being forced to completely rethink our operations. The cost of tariffs on an entire aircraft, rather than just the maintenance work, is simply unsustainable. It's disrupting our entire operational strategy and impacting our long-term planning.”
This move not only disrupts the airline’s logistics and operational efficiency but also significantly impacts American businesses and their employees, who depend on these contracts for steady employment and growth.
Nintendo’s Supply Chain Struggles 🎮
The issue extends beyond aviation. Recently, Nintendo made headlines by moving manufacturing of its new Switch console from China to Vietnam to avoid anticipated tariffs resulting from ongoing trade wars. Yet soon after this costly relocation, Vietnam also faced heavy tariffs, complicating Nintendo’s supply chain strategy once again. (Read more about Nintendo's challenges here).
Global businesses are now faced with nearly impossible challenges in planning their manufacturing and logistics operations due to these unpredictable tariff changes. These sudden shifts not only disrupt corporate strategies but also threaten global supply chains, investment stability, and economic growth worldwide.





Praying that the Switch 2 doesn't get delayed 😅